Ahmed Aljbreen's journey from an engineering graduate to a prominent figure in Saudi Arabia's digital transformation is a testament to his visionary approach and resilience. What makes his journey unique is the combination of early-stage risk-taking, cultural relevance, and a long-term vision for ecosystem building. Unlike many entrepreneurs who focus solely on business success, Aljbreen has consistently prioritized mentorship, community empowerment, and digital sovereignty, ensuring that his ventures are deeply rooted in the needs and values of the Kingdom.

With over two decades of experience, he has been instrumental in founding and scaling ventures that have significantly impacted the Kingdom's media, technology, and entrepreneurial sectors. He is recognized as one of the early adopters of influencer marketing in the region and played a key role in building the infrastructure that supports Saudi’s digital content economy today.

In addition to his entrepreneurial achievements, Aljbreen is a frequent speaker at high-level business forums and innovation panels across the GCC. He is also known for supporting public-private collaboration, advising policymakers on the digital economy and communication strategies that align with Vision 2030.

Pioneering Ventures and Strategic Leadership

Extend | The Ad Network (2011 - Present)

In 2011, Aljbreen co-founded Extend, which has grown to become one of Saudi Arabia’s leading integrated communications groups. The company offers comprehensive services in marketing, advertising, branding, public relations, and digital communication.

Smaat Co. (2014 - 2020)

Established in 2014, Smaat specialized in digital marketing, content management, and smartphone applications. Under Aljbreen's leadership, the company managed content for thousands of influencers and provided services to both governmental and non-governmental clients.

35 Invest (2022 - Present)

As Co-Founder and Chairman of 35 Invest, Aljbreen leads a venture studio that invests in communication and media-focused startups, aiming to elevate them to new markets.

Ameen App (2025 - Present)

Launched in 2025, Ameen is a lifestyle worship app that offers Quran recitations, daily prayers, and spiritual tools, all within a sleek and accessible interface—reflecting Aljbreen's blend of tech and purpose.

The 25th Gathering (2024 - Present)لقاء الـ25
This exclusive initiative unites 25 elite Saudi thought leaders and creators to engage in high-level conversations about creativity, leadership, and national impact.

Commitment to Mentorship and Ecosystem Development

Beyond his ventures, Aljbreen is deeply committed to mentoring Saudi youth. He collaborates with incubators and institutions to nurture early-stage entrepreneurs and champions innovation through education. His efforts focus on empowering the next generation with practical knowledge, creative confidence, and leadership readiness.

He also contributes regularly to strategic dialogues that shape public-private sector collaboration, helping align private enterprise innovation with Vision 2030 goals.

Key Takeaways for Aspiring Consultants and Entrepreneurs

1. Innovate with Purpose

Build solutions that reflect both market needs and cultural values.

2. Build Strategic Networks

Collaborate across sectors and form value-driven communities.

3. Mentor and Empower

Invest in others to build a sustainable innovation ecosystem.

4. Think Beyond Startups

Focus on long-term systems and scalable business models.

5. Lead with Vision

Use your platform to inspire, not just influence.

Final Thoughts

Ahmed Aljbreen’s career is a story of entrepreneurship with identity, vision, and purpose. His contributions continue to shape Saudi Arabia’s future—empowering youth, influencing national dialogue, and building a new economy powered by ideas and values. For young consultants and founders, his journey is proof that legacy is built one bold decision at a time.

Quick Facts

• Education: BSc in Electrical & Communications Engineering, MBA in Business Management (King Saud University)
• Current Roles: Owner of Ameen App, Co-founder of Extend, 35 Invest, and لقاء الـ25
• Specialties: Entrepreneurship, Communication, Branding, Digital Innovation
• Location: Riyadh, Saudi Arabia615