Rawan Almogbil: Leading VR & AI Solutions for Training at InnovationX

In a Kingdom racing toward its digital future, few stories capture the spirit of transformation like Rawan Almogbil’s. A former lawyer turned serial tech entrepreneur, she’s one of a growing number of Saudi founders rewriting not just their own careers, but the blueprint for how the next generation learns, leads, and builds.

When Law Wasn’t Enough

Rawan’s path began where many don’t expect a tech journey to start: in a courtroom. After earning her law degree from Prince Sultan University, she spent nearly a decade navigating legal systems in Kuwait, the UAE, and Saudi Arabia. Contracts, litigation, client negotiations, she mastered the nuances of structure and precision. But something was missing.

"I’m a diver, a risk-taker, a hard worker. I couldn’t wait to build more,"

That mindset shift became her pivot point, from interpreting systems to designing them.

The Courage to Start Over

Leaving a stable, respected profession wasn’t easy. But Rawan’s transition from law to entrepreneurship was never impulsive. It was driven by clarity about the kind of impact she wanted to make.

"Because of tech, I wanted to build something that improves how people work and communicate, that’s why I started my company."

Her shift mirrors a larger trend within Saudi Arabia’s Vision 2030: empowering professionals, especially women, to pursue high-impact innovation in future-facing sectors.

Building at the Edge of Learning and Tech

In 2021, Rawan founded InnovationX, a VR simulation startup with a bold mission: transform how we train and educate through immersive technology. No slideshows. No passive learning. Just real, experiential engagement.

InnovationX creates virtual environments where training can happen faster, safer, and more effectively. Whether it’s for corporate onboarding or vocational skill-building, the approach is immersive and adaptable. This is not about replacing human connection. It’s about deepening it through smarter tools.

Leading Virtual Meetings with AI in MENA

Beyond her work with InnovationX, Rawan currently leads Lenks.ai, a virtual meeting platform built with AI tools, aiming to change how teams collaborate, especially remote ones. In a world full of Zoom fatigue and missed follow-ups, Lenks.ai doesn’t just host meetings; it listens. The platform captures conversations, extracts insights, and helps users retain and implement what truly matters.

Lenks.ai is the first of its kind in the MENA region, designed to bridge a major gap in virtual collaboration. By combining AI with meeting facilitation, insight tracking, and actionable follow-through, it is setting a new standard for how organizations across Saudi Arabia and the wider region work together.

Learning from Early-Stage Momentum

Rawan’s journey hasn’t been a solo climb. She credits much of her early traction to the ecosystem around her.

"I was lucky to get access to programs like PepsiCo and Tamakani, where we were meeting and mentored by experts in tech and business. The support I had took me to where I am today."

Being part of accelerators like STC InspireU, Misk Spark, and the WIn Fellowship at the Atlantic Council helped her refine not only her business model but also her leadership voice. These platforms gave her tools, but also validation. They signaled to the market that her ideas mattered.

Mentorship as a Multiplier

Rawan now pays that support forward. She has mentored founders through Misk Launchpad and Code Lab, bringing a unique mix of legal rigor and tech fluency to the table. Mentorship isn’t a side activity for her. It’s part of how she leads. "Empowering others to grow, build, and lead with clarity and confidence" isn’t just a line from her bio. It’s visible in the way she invests time in others.

Culture by Design, Not by Default

As CEO, Rawan is deeply involved in how her teams operate, not just what they build. From recruitment to branding, she sees culture as a strategic tool. This focus on intentional culture-building has helped her scale without losing clarity. It’s one of the most transferable lessons for other founders: tech may move fast, but values hold the structure in place.

The Power of Multidisciplinary Thinking

Rawan’s legal background isn’t baggage, it’s an asset. It taught her how to negotiate, structure deals, manage stakeholders, and communicate with precision. These are exactly the skills needed to scale startups. She brings a rare combination of strategic planning, executive management, and public speaking, skills honed in courtrooms and boardrooms alike.

For founders navigating complex ecosystems, her path is a reminder that careers don’t need to be linear to be impactful.

Saudi-Rooted, Globally Minded

Whether she’s building in VR, deploying AI, or mentoring the next wave of talent, Rawan’s work is deeply tied to Saudi’s transformation goals. It’s about making education active, inclusive, and future-ready. Her ventures align naturally with Vision 2030’s focus on innovation, digital literacy, and women’s empowerment. She is not just participating in the national transformation, she’s shaping it.

A Message for the Next Generation

Rawan speaks often to young women, especially those just starting out in tech or entrepreneurship.

"Dream bigger than you imagine yourself, and have the courage to fight for your dreams, because they have value in the Arab world, not just for you."

It’s not just a motivational quote, it’s advice born from real risk and real commitment.

What Comes Next?

With InnovationX and Lenks.ai gaining traction, Rawan is entering a new phase. One focused on scale, cross-border partnerships, and long-term impact. She continues to advise other startups and remains active in programs that bridge education and innovation. But even as she grows, the core of her mission stays consistent: to use technology not for hype, but for human betterment.

Her story is one of reinvention, clarity, and deep intentionality. And in the emerging tech landscape of Saudi Arabia, that’s exactly what leadership looks like.

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