Mazen AlDarrab’s Path to Modernizing Retail in the MENAP Region

In a world where retail was undergoing a digital transformation, Mazen AlDarrab envisioned a future where traditional retailers could seamlessly adapt to the modern market. Armed with a deep understanding of e-commerce and a passion for empowering businesses, Mazen embarked on a journey that would lead him to create Zid, a platform dedicated to helping retailers in the MENAP region transition into the digital age.

The Visionary Behind Zid

Mazen’s story begins with a foundation in both business and technology. With a Bachelor’s in Computer Science from King Saud University and a Master’s in Commerce, specializing in E-business and E-marketing, he had a foot firmly planted in both worlds. His early experience with startups like eTree and Ecommerce SEA showcased his drive to foster online growth, but it was Zid that would become his crown jewel.

In 2017, Mazen founded Zid, driven by a vision to modernize retail in Saudi Arabia and beyond. For over seven years, as the Chief Growth Officer (CGO) and now Chief Business Officer (CBO), Mazen has been leading the charge, offering retailers the tools they need to thrive in a digital-first marketplace. His passion for empowering SMEs and his expertise in e-commerce and entrepreneurship made him a natural fit for this role.

Empowering Retailers for a Digital Future

Mazen’s focus at Zid was clear: help businesses become future-proof by offering them a solution that merges tradition with innovation. His leadership over nearly eight years saw Zid grow into a platform that didn't just provide software but also offered strategic insights into how businesses can scale and succeed in a competitive market. Under Mazen's guidance, Zid has been instrumental in shaping the future of retail for hundreds of businesses across the MENAP region.

A Strategic Mind and a Growth-Driven Leader

Beyond Zid, Mazen’s influence spans across various ventures and industries. He served on the board of directors at the Saudi Digital Academy and Manga Productions (MiSK Foundation), contributing to digital and creative transformations in Saudi Arabia. His leadership roles at companies like Hrakat Production and QDRAH further reflect his ability to grow businesses and instill innovative strategies.

His diverse experience—from system analyst roles at Saudi Telecom to board membership at Oqal, an angel investment group—demonstrates a career built on a commitment to growth, strategy, and technology-driven business solutions.

Lessons for Future Founders

For aspiring founders, Mazen's story offers invaluable lessons:

1. Passion and Expertise are a Powerful Combination: Mazen's background in both technology and business allowed him to build innovative solutions for the retail sector. Understanding both the product and the market is key to building something that lasts.
2. Build Solutions for Real Problems: Zid was created to address a clear pain point—helping traditional retailers adapt to modern demands. As an entrepreneur, Mazen saw a gap and filled it with a solution that provided real value.
3. Leadership is about Empowering Others: Whether at Zid or other companies, Mazen’s leadership style focuses on empowering teams and businesses to grow. His success is tied to how well he could elevate those around him.

Mazen AlDarrab’s journey, from early entrepreneurial ventures to leading a company that is shaping the future of retail in the MENAP region, is a testament to the power of vision, adaptability, and unwavering commitment to solving real-world problems.

For founders seeking inspiration, his path offers a blueprint: leverage your strengths, solve meaningful problems, and lead with the intent to empower others.